Functional guide for configuring the LinkedIn conversion integration in Pharos.
This guide explains the LinkedIn integration in Pharos from a functional point of view.
What Is This Integration
The LinkedIn integration stores the conversion configuration Pharos needs to support LinkedIn purchase reporting workflows.
It is intended for businesses that want Pharos purchases tied into LinkedIn campaign measurement.
When to Use It
Use LinkedIn when you want:
- completed purchases in Pharos reflected in LinkedIn conversion tracking
- centralized management of LinkedIn conversion settings in Pharos
Prerequisites
Before configuring LinkedIn, make sure:
- you have a LinkedIn ads setup that supports your conversion workflow
- you have a valid access token
- you know the partner ID
- you know the conversion ID that should receive purchase activity
How to Configure It in Pharos
- Open the LinkedIn integration page in admin settings.
- Enable the integration.
- Enter the access token.
- Enter the partner ID.
- Enter the conversion ID.
- Save the settings.
What Happens After It Is Enabled
After the integration is enabled:
- Pharos stores the LinkedIn conversion settings for the business
- the integration becomes available for LinkedIn-related conversion workflows
How to Verify It Is Working
You can verify the setup by:
- reopening the settings page and confirming the values were saved
- validating the expected LinkedIn conversion workflow your team uses
- checking for the expected purchase activity in LinkedIn once your operational flow is active
Limitations or Important Notes
- this first setup is focused on purchase-related conversion use cases
- the integration depends on valid LinkedIn credentials and conversion identifiers
- exact reporting behavior depends on the LinkedIn workflow your business uses with Pharos
Troubleshooting
If the setup does not behave as expected:
- confirm the integration is enabled
- confirm the access token is valid
- confirm the partner ID and conversion ID are correct
- confirm your LinkedIn conversion setup matches the intended purchase workflow
Functional Summary
The LinkedIn integration lets your business manage LinkedIn conversion credentials and identifiers in Pharos so completed purchase activity can be associated with the correct LinkedIn conversion workflow.